What is BT21?
BT21; the brand and its characters were born from a collaborative project between LINE FRIENDS and BTS. Since its launch in 2017, the brand has captured the hearts and minds of youths worldwide with its charming designs, unique concept, and thoughtful storytelling. Significant effort has been made in communicating with the global fan base in the making of this concept, which continues to this day. The rapid growth supported by fans has led to the expansion of the brand into the BT21 UNIVERSE. Online shops and physical stores located worldwide are providing consumers with unique brand experiences and quality products, and digital presence in the form of animated content and games is going strong. Collaborations with trendsetting brands have picked up as well with even more partnerships on the horizon, culturing the brand scope into an even more youthful, vibrant outlook.
LINE FRIENDS X BTS = BT21
BT21 is the first project of LINE FRIENDS CREATORS. It is a new IP co-created by LINE FRIENDS and BTS. Rather than simply creating avatars of the physical appearance of artists, BT21 consists of 8 different charming characters created by BTS members, where all of them actively participated in the whole process from drawing sketches to elaboration.
Why BTS?
BTS, the first artist to join the ‘FRIENDS CREATORS’ Project, is a creator that shows the connection in terms of the global character brand LINE FRIENDS’ keywords: Global, Millennials, and Trending. BTS has high popularity and strong influence in the world, and are great storytellers of our time who can share the story of ‘development in IP’.
BTS Products
